Diana is a dynamic and creative marketing strategist experienced in brand development, advertising creative, marketing technology, targeting & segmentation, content production, digital campaign planning, development, execution and measurement. She is an effective “marketing technologist” specializing in data-driven marketing (automation), multi-channel consumer engagement, and results-driven content marketing.

Having worked at huge enterprises and served as a Marketing Director several times, Diana combines her knowledge of the outdoor industry with world-class marketing process to transform small and medium sized businesses into profitable and renowned brands.


CEO, Principal Marketing Consultant – at GunQueen.com, Dallas, TX

Help companies in the outdoor industry transform their marketing into best-in-class.

Sr. Director of Marketing – at Catapult Health, Dallas, TX

Department head – marketing strategy, creation and execution; member of the Senior Leadership Team. Established brand style and production/workflow process, defined and improved multiple KPIs, implemented project management and marketing technology.

Director of Multi-Channel Marketing – at Tenet Healthcare Corporation, Dallas, TX

Multi-channel content marketing for a $20 billion Hospital system, #134 on the Fortune 200 List. Responsible for strategy & campaign content for 80+ hospitals, 60+ brands; 54+ websites; 15+ service lines. Also oversaw a massive Marketing Automation implementation & on-boarding.

Other Companies & Clients – MidwayUSA, Shelter Insurance, Say Insurance, State Farm, STI International, Beez Pharmaceuticals & more


Master of Business Administration,

Advertising Emphasis

William Woods University, 2010

Bachelor’s in Communications & PR

Westminster College, 2006


Digital Marketing

Social Media

Strategic Planning





Marketing Automation




UX Journey Mapping



I had the pleasure of working closely with Diana as we designed and launched a new direct-to-consumer insurance brand, Say Insurance. Diana’s leadership of that brand was exemplary. She gives clear, consistent direction and has the flexibility to adjust to the circumstances that a complex and multi-faceted project like ours demanded. She’s one of those rare marketers who can see and manage both at strategic altitudes and at executional magnification. I’d be delighted to work with her again anytime

Mark Logan, Idealect

Diana brings a people based, high energy approach to her responsibilities and understands how to drive marketing strategies through technology platforms. Diana is strong leader who can motivate teams and is client facing and customer focused. She brings a dynamic, data driven mindset to delivering insights which drive customer success. I worked with Diana as a client of mine for two years and also helped with mentorship as she moved onto new challenges. She is an asset to any firm who hires her.

Randy Rodriguez, Bluewolf, an IBM Company

Diana’s work at Catapult Health was invaluable. After establishing our brand’s tone and voice, she developed our first style guide and put in place all the key elements for our marketing program including a project management and production workflow system. Diana is goal driven and results oriented. She was instrumental in reversing a negative trend for two of our key KPI’s and converted them into leading indicators. Diana earned my respect and my trust very quickly and served as a member of our Leadership Team.

David Michel, Catapult Health

I worked with Diana for about two years when I was the Director of IT at WWU. I found her to be a consummate professional, very well organized, innovative, and driven. I asked Diana to take over the marketing aspects of the department. Her programs received high praises from all corners of the institution. Diana has a great personality, and everyone she encounters is immediately drawn in and made to feel like they have been friends for a lifetime. I miss working with Diana, and will steal her back when given the opportunity.

Michael Bland Jr, William Woods University

Diana is a high-performing marketing professional and is especially skilled at email marketing. A phrase that comes to mind when I think about working with Diana is, “where there’s a will, there’s a way.” Diana does a great job of balancing the art and the science of marketing. She sees the big picture and still focuses on the details. In the three years I’ve worked with Diana, she always had a very positive, can-do attitude with a sharp focus on results — when Diana has a target in front of her, she is going to hit it!

Doug Ragland, MidwayUSA

Diana has an unusual work ethic and the extreme desire to be successful. Diana has proven that she is willing to go above and beyond expectations to accomplish the difficult goals that she set for herself. She is also very well written and well spoken giving numerous presentations for potential students over a short period of time. To say she is good at multitasking would be an understatement and she does it all with a very positive, upbeat attitude. Diana was truly a pleasure to work with and I highly recommend her.

Terry Culver, William Woods University




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